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| Available for you to read
in its entirety, click here |
Dear Difference Maker
Thank you in advance for a few moments of your time to visit with you about a book that will strengthen your connection to potential buyers visiting your showroom.
There is nothing like giving a truly personalized gift that builds the bridge from "tire kicker" to "car buyer!"
At some point in the conversation, you will learn about what they do for a living.
What if... just as they are heading toward the door, not yet ready to buy, you simply Thank them for spending time with you in your showroom today. You hand them Gifts by the Side of the Road by John Wayne "Jack" Schlatter, to show your sincere appreciation (your business card has already been inserted inside the book cover) and then open it to the Tribute or Story that is just right for them.
Ahhh, now that's the connecting piece to building ties that bind and "word of mouth" referrals in your community.
Among the 101 Heart Warming Stories, there are 24 Tributes to the Unsung Heroes of our society. You just never know, when you have an Unsung Hero in your showroom looking to invest in their next car. What a great time and a great way to acknowledge them!
I'm contacting you today, because you are one of those recognized as Unsung Heroes in Bearers of the Gift, a Tribute to Sales People everywhere...
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| A Note from Jack: Along with discipline, respect, integrity and love, my dad believed in freedom. A master salesman himself, he turned out four sons who became a football coach, a television producer, a stockbroker and a drama teacher. He also taught us the value of salesmanship. Maybe someday, someone will make a movie where the salesman is a good guy. Until they do, I offer the following tribute in honor of George H. Schlatter, Sr., who once told me, "Son, I never sold a thing... I just used products to solve problems." |
BEARERS OF THE GIFT
An excerpt from Gifts by the Side of the Road
by John Wayne "Jack" Schlatter |
Throughout the centuries, humanity has been blessed with Creators of Gifts in the fields of science, literature, philosophy, business, government, religion and technology.
But if it had not been for another group of heroes and heroines, we would have been deprived of these treasures. I speak of the bearers of the gifts, the salespeople...
Without these bearers of the gift, no factory would be built, no crops would be harvested, no college would open its doors.
Their vision of value, confidence in creativity and courage in the marketplace has... Continue
Click on the "Featured Story" tab...
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BUSINESS CARD INSERT SLEEVE
Make the Connection … Keep the Connection!
Insert your Business Card Press On Sleeve on the inside cover of each book (available at Uline.com).
Gifts by the Side of the Road is the perfect way to show your appreciation for the people who have taken their valuable time to visit your showroom today.
It is a book everyone can relate to. It is a sweet journey through life as the author captures the quintessential essence about one's purpose for living, love, loss, family, home, four rambunctious and competitive brothers, business, sales and the value of education to our world.
Today, we're pleased to offer special discount pricing on case quantities for you to have on hand to begin building long term relationships. For more information, just click here.
Reaching out ...
Mary Robinson Reynolds
Founder, Heart Productions & Publishing,
MakeADifference.com
800-249-6587
PS... ORDER NOW: 25-60% 2nd Edition Release GiftsByTheSideOfTheRoad.com
PPS … The wonderful old car on the book cover is a 1934 Dodge DRXX Sedan |
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